Persuasive Imagery: A Consumer Response Perspective

Main
Business & Economics - Sales & Marketing
Persuasive Imagery: A Consumer Response...

Persuasive Imagery: A Consumer Response Perspective

Linda M. Scott, Rajeev Batra

0 / 0

Sukakah anda buku ini?

Bagaimana kualiti fail ini?

Muat turun buku untuk menilai kualitinya

Bagaimana kualiti fail yang dimuat turun?

Sponsored by the Society for Consumer Psychology, this vol. synthesizes & advances existing knowledge of consumer response to visuals using an interdisciplinary perspective.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2003

Penerbit:

Routledge

Bahasa:

english

Halaman:

463

ISBN 10:

0805842020

ISBN 13:

9780805842029

Nama siri:

Advertising and Consumer Psychology

Fail:

PDF, 7.34 MB

IPFS:

,

english, 2003

Baca dalam Talian

Penukaran menjadi sedang dijalankan

Penukaran menjadi gagal

Mungkin anda berminat

Ellen W. Gorsevski — Peaceful Persuasion: The Geopolitics of Nonviolent Rhetoric (Communication Studies)

Linda M. Scott(Editor), Rajeev Batra(Editor) — Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series : A series sponsored by the Society f)

Alan Axelrod — Getting Your Way Every Day: Mastering the Lost Art of Pure Persuasion

Norbert Aubuchon — The Anatomy of Persuasion: How to Persuade Others To Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You, and More!

Mike Stewart — Close More Sales!: Persuasion Skills That Boost Your Selling Power

Bill Nothstine — Influencing Others: A Handbook of Persuasive Strategies (Crisp Fifty-Minute Series)

The Rogue Hypnotist — Persuasion Force volume 1.: Everyday Psi-Ops!

The Rogue Hypnotist — Persuasion Force volume 3: Invasion of the Mind (Persuasion Force)

The Rogue Hypnotist — Persuasion Force Volume 2: Alchemical Persuasion

Taillard — Persuasion in Marketing

Professional Persuasion- Sales Strategies To Influence, Dominate, And Succeed In Your Market — Professional Persuasion- Sales Strategies To Influence, Dominate, And Succeed In Your Market

Wes Lee — Professional Persuasion- Sales Strategies To Influence, Dominate, And Succeed In Your Market

Dooley, Roger — The Persuasion Slide

Moore, Leonard — Manipulation: How To Secretly Manipulate People: Discover How To Manipulate, Persuade And Influence Anyone, Taking Advantage Of Human Psychology

William Deeney — Dark Psychology and Emotional Manipulation: 7 Ways You Can Handle the Cognitive Neuroscience by Improving Your NLP Techniques, Art of Persuasion, and by Working on Empathy and Body Language

Editors of Mental Floss — Mental Floss Presents Be Amazing

Dickman, Robert; Maxwell, Richard — The elements of persuasion: the five key elements of stories that se

G. Richard Shell, Mario Moussa — The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

J. Scott Armstrong (auth.) — Persuasive Advertising: Evidence-based Principles

Michael Hallsworth, Elspeth Kirkman — Behavioral Insights

Frederick, Peter — Persuasive writing : how to harness the power of words

Piers D. Britton, Simon J. Barker — Reading between Designs: Visual Imagery and the Generation of Meaning in The Avengers, The Prisoner, and Doctor Who

Terry O'Reilly, Mike Tennant — The age of persuasion: How marketing ate our culture

Florence Kennedy Rolland — The Persuasive Negotiator

Gerald Graff, Cathy Birkenstein. — “They Say I Say”: The Moves That Matter in Persuasive Writing

John O'Shaugnessy, Nicholas O'Shaugnessy — Persuasion in Advertising

Steve W. Martin — Heavy Hitter Sales Wisdom: Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success

Dave Lakhani — Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know

Stephen J. Carroll and Patrick C. Flood — The Persuasive Leader: Lessons from the Arts

Dave Lakhani — Persuasion: The Art of Getting What You Want

Robert E. Sanders — Cognitive Foundations of Calculated Speech: Controlling Understandings in Conversation and Persuasion

McCarthy Tara. — Persuasive Writing

Lindsay Camp — Can I Change Your Mind?: The Craft and Art of Persuasive Writing

Hilaire Chris St., Hilaire Chris St. — 27 Powers of Persuasion: Simple Strategies to Seduce Audiences & Win Allies

Rajeev Batra; Colleen M Seifert; Diann Brei — The Psychology of Design: Creating Consumer Appeal

Paul Messaris — Visual Persuasion: The Role of Images in Advertising

Richard M. Perloff — The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Eric S. Knowles, Jay A. Linn — Resistance and Persuasion

Associate Professor Jean Neinkamp PhD — Internal Rhetorics: Toward a History and Theory of Self-Persuasion

Joni Wilson — The Voice of Success: A Woman's Guide to a Powerful and Persuasive Voice

Harry Mills — Artful Persuasion: How to Command Attention, Change Minds, and Influence People

Istilah utama

Koleksi pilihan