Handbook on Cross-cultural Marketing
Glen H. Brodowsky, Camille P. Schuster
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultu.
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Tahun:
2020
Edisi:
1
Penerbit:
Edward Elgar Publishing
Bahasa:
english
Halaman:
304
ISBN 10:
1788978544
ISBN 13:
9781788978545
Nama siri:
Research Handbooks in Business and Management series
Fail:
PDF, 5.40 MB
IPFS:
,
english, 2020
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