Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising
Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki (eds.)Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
Kategori:
Tahun:
2015
Edisi:
1
Penerbit:
Gabler Verlag
Bahasa:
english
Halaman:
330
ISBN 10:
3658081317
ISBN 13:
9783658081317
Nama siri:
European Advertising Academy 5
Fail:
PDF, 4.69 MB
IPFS:
,
english, 2015
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