Social Psychology

Social psychology illuminates the nature of everyday social life. It’s a science that offers novel insights into the foundations of moral sentiments, the origins of violence, and the reasons people fall in love. It provides basic tools for understanding racial bias and how we might curb it, how people persuade one another, why people trust and cooperate with each other, and how people rationalize their undesirable actions. Social psychology offers scientifically grounded answers to questions human beings have been thinking about since we started to reflect on who we are: Are we rational creatures? How can we find happiness? What is the proper relationship of the individual to the larger society? How are we shaped by the culture in which we are raised?